A lot has been blogged, tweeted, forum-ed, spoken, opined, facebook-ed and written today about possibly the worst grocery product to be foisted on the Australian consumer certainly for the last ten years.

Kraft's heretofore unnamed vegemite-cream cheese combo spread has been christened with the catchiest moniker since Lollygobbleblissbombs - and one that makes only marginally less sense.

The latest addition to my supermarket trolley, were it not so repellent is to be called iSnack 2.0.


With t...
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